New Caesars Boss “Shocked” by Gaming’s “lack of innovation” to Attract Millennials

Steve Diller

Three months into the job, the new CEO of Caesars Entertainment Corp. told an audience at the Global Gaming Expo on Wednesday that reports of the casino industry being oversaturated in several markets might be a misnomer.

Betting on Respect: The top-down approach to relationships with customers that has dominated casino industry thinking is now being reconsidered. Socially-oriented, co-created gaming interactions between customers and casinos appears to be showing up in gaming’s innovation strategy. Even the dreaded “never find your way out of the maze” approach to designing casino spaces may be replaced with something more respectful.

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