Virtually every company that provides innovation strategy is rooted in some other discipline. For some, its design or management consulting... others, research, r&d, advertising, etc. Innovation is not simply an offshoot of some earlier discipline. It’s a successful combination of disciplines, all of which have their day in the sun. So we built Scansion from the ground up, to ensure that all of the relevant disciplines were present at the table at a senior level and able to contribute equally.