How do we help people make the most of the power of the PC?
WHAT WE WORKED ON TOGETHER
Product and Service Innovation Strategy
Customer Experience Strategy
Deep Customer Insights
THE CHALLENGE
Evoking experiences for the ownership journey
To combat declining computer sales, Intel needed to identify new market opportunities. They turned to Scansion to help them understand how people shop for and use computers, to determine how and where they could help people make fuller uses of the devices.
How can we deliver the right experiences at the right moments in the PC ownership journey to increase usage?
By mapping the exploration, shopping, and use experiences people have around computers, as well as their ideal experiences, we discovered a number of ways Intel could more effectively help people make better use of their machines. The work is informing Intel’s current strategy to help the company transition from selling products to enabling experiences via the PC.
SOLUTION AND RESULTS
Mapping how the PC experience should evolve over time
PROCESS
As with any emerging technology, simply asking people what they anticipate wanting from their PCs in the future doesn't, by itself, provide insight into what they'll really want. In this case, we instead spoke with people in various phases of the PC ownership journey, to develop waveline maps of the experiences people want at different phases.
1
Projecting what people will want
The linkage between experiences in demand, opportunity spaces and design principles are simple, easy to understand, and easy to act on.
Ashley Mccorkle
User Insights Innovation Manager
