Diversity is a Form of Innovation
Salvador Acevedo // Connecting with customers through their cultural identity While there has been much talk about the demographic...
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Jan 29, 2016
Human Centered Design Isn't Customer Centered Design
Steve Diller // Over the last few years Customer Centered Design has been popularized (to some extent) in the business community. But...
Jan 13, 2016
Identifying the Relationships Customers Want
Steve Diller // As discussed in earlier posts, we have several choices of relationship types we could develop with customers – top-down,...
Dec 21, 2015
Building the Relationships Customers Want
Steve Diller // In the last blog, I discussed four different types of relationships companies build with their customers: top-down,...
Dec 3, 2015
Building Beyond Experiences
Steve Diller // A businessperson focusing on customers can be forgiven for thinking that "experiences" are what matter most. And for good...
Oct 6, 2015
The Often-Elusive Value of Tech Innovation
Steve Diller // Sitting here in downtown San Francisco, we’re all swimming in a never-ending stream of tech innovations disgorged from...
Aug 21, 2015
Get Busy Doing Things. That's Killer Strategy.
"We have a strategic plan. It's called doing things." These are the words of Herb Kelleher, Co-founder, Chairman Emeritus, and former CEO...
Jul 16, 2015
If You Want to Transform Your Company, Focus on Just One Thing.
In 1987, Paul O'Neill became the CEO of Alcoa, the aluminum company. At his first meeting with shareholders, who were eager to hear how...
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